Press & partners
Brand guidelines
Logo, colours, type, and photography for Luton Fitness Park. Download assets below, or copy colour hex values with one click.
01. Identity
Logo
Use the on-light wordmark for bright footage and light fields; use the on-dark version on brand-green or dark backgrounds. Keep clear space around the mark and don’t recolour or stretch it. Black and white mono files are available below for print.
Primary logo on light
Full wordmark for light backgrounds, bright daylight video, and outdoor footage.
Primary logo on dark
Full wordmark for dark or brand-green backgrounds.
Icon on light
Monogram mark for light backgrounds (brand green).
Icon on dark
Monogram mark for dark backgrounds (neon teal).
02. Palette
Colours
Our greens sit between park grass and deep woodland. Click any hex to copy it to your clipboard.
Brand Dark
Deep backgrounds, dark mode base
Brand Main
Primary actions, headers, logo field
Brand Medium
Secondary accents, focus rings
Brand Grass
CTA bands, positive emphasis
Brand Neon
Highlights, energy accents
Brand Light
Soft surfaces, muted backgrounds
Footer Teal
Footer links and supporting text
Foreground
Body text on light backgrounds
03. Type
Typography
Headings use Big Shoulders for athletic presence. Body copy uses Open Sans for clarity at every size.
Headings: Big Shoulders
Luton Fitness Park
Building community through movement
Weights 700 for titles. Prefer uppercase with tight tracking on section headings. Available via Google Fonts.
Get Big Shoulders on Google FontsBody: Open Sans
Everyone belongs here.
Open Sans carries long-form copy, forms, and UI labels. Use regular for paragraphs, semibold for emphasis, and keep line length comfortable on desktop and mobile.
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Get Open Sans on Google Fonts
